When a collection is completed the new designs are brought to life by telling our story through visual aesthetics. Our look-book photoshoot is carefully planned with sets, storyboards, models, make-up and hair stylists.

Guided by our Art Director and long time friend, Harris Elliott, and experienced photographer, Jeremy Baile, each collection unfolds a unique story. Their expert eyes weave together creativity and technical knowledge with meticulous attention to each look. Garments and accessories are styled and lighting adjusted to ensure we have a set of powerful images.

Blending photography and moving imagery is how we aim to capture the essence of our brand. Through video, our designs come to life with movement and personality, sparking emotion in the viewer.